Is There a Way to Upload My Youtube Subscribers and Obtain Their Email Addresses
Want to grow your email list on YouTube? As the world's second-largest search engine, YouTube offers a huge opportunity for business concern owners to generate more leads. In this guide, nosotros'll share how to build an email list for your YouTube aqueduct.
Did you know that YouTube is the third most visited site after Google and Facebook? There are three.25 billion hours of video watched each month. If you aren't getting a piece of that pie, you are missing out on a lot of email subscribers.
Unfortunately, most YouTube channels aren't optimized properly for electronic mail subscribers.
Why is this important?
Because email is the #i aqueduct that consumers use daily and prefer for both personal and marketing communications. That ways if you want to use your YouTube channel to sell your products or services and abound your concern, then yous'll need to focus on getting viewers off of YouTube and onto your email listing.
If you notwithstanding aren't convinced, bank check out these Email Marketing vs Social Media Performance Statistics. I recall it will be a real eye-opener for you.
OK, now that you understand why growing your email list is important, let'southward have a look at six ways that you can build an e-mail list on YouTube…
1. Create a Lead Magnet
The very first affair you need to do is to create a lead magnet.
A lead magnet is a valuable incentive that you offer to your YouTube viewers for free in exchange for their e-mail address. Lead magnets usually offer a small only action-packed slice of downloadable content, such every bit a free PDF checklist, a written report, eBook, whitepaper, a premium video, etc.
Here's an example from James Wedmore:
The reason this is important is that people don't just requite away their email address for no good reason. You lot need to motivate them by offering them something that they will absolutely dearest.
One of the about effective types of atomic number 82 magnets is the content upgrade. A content upgrade is a lead magnet that you lot create specifically for a particular YouTube video.
Let'south take James'south lead magnet for example. He used this particular lead magnet every bit a content upgrade to his video entitled, "How to Create a Sales Video (The eight-Step Formula)". It makes perfect sense for someone watching that video to too want to download the PDF version: "8 Step Sales Video Formula".
As you can see, creating a lead magnet can exist as simple as condensing the message of your video into the main points, and turning those points into a PDF.
ii. Add together a Call to Action (CTA)
Now that you have your lead magnet, you'll need to promote it by calculation a telephone call to action to your videos.
A telephone call to action (CTA) is when you ask your viewers to practice something, such as "Delight like this video!" or "Subscribe to our channel!". In this instance, still, yous'll be asking your viewers to download your pb magnet.
Here'southward an example call to action from James'due south "How to Create a Sales Video" video:
"Looking to create the perfect sales video that really sells your stuff for you? Well, I put these viii sales video steps together into one simple cheat sheet that you lot tin can use when writing and crafting your next perfect sales video. So to get your hands on this beautiful PDF correct now, simply click the link in the description box beneath."
This CTA is a swell example considering it outset asks a qualifying question ("Looking to create the perfect sales video?"), and then introduces the valuable resource you've created for them ("I put these eight sales video steps together…"). Finally, it is ultra-specific past telling the viewer exactly how to get your lead magnet ("Simply click the link in the description box below").
three. Link to Your Lead Magnet Everywhere
Now that yous've added your telephone call to action, you'll need to add a link to your website with an optin form where viewers tin go to download your pb magnet.
This can be a simple folio with an optin form. (For the best results, apply a 2-pace optin and an exit-intent lightbox.)
To acquire more about creating an optin form for your pb magnet, bank check out this 63-Bespeak Checklist for Creating the Ultimate Optin Form.
Here are all the places where y'all should include links to your optin class…
Video Description
This is the most obvious place where your viewers will expect for the link to your lead magnet, and so make sure you include information technology here!
Here's an example:
Channel Header
Also include a link to your lead magnet in the header of your aqueduct page, like so:
This could be a link to a "universal" lead magnet that yous know will be bonny to the vast majority of your YouTube viewers.
About Tab
This is oftentimes the nearly overlooked section of your YouTube channel, only your biggest fans will go here to look for more than information from y'all. Make sure your Near tab includes a link to your website with your atomic number 82 magnet(s)!
Replies to Comments
Yous may not get the opportunity every day, just sometimes someone volition go out y'all a comment asking yous for more than information than what you covered in your video. Use this as an opportunity to reply with a link to a relevant lead magnet.
You may fifty-fifty observe that your comments section is a swell place to look for lead magnet ideas!
iv. Add Annotations
YouTube Annotations allow you to layer text, links, and hotspots over your video. These can exist used to add a link to your lead magnet with a compelling telephone call to activity (and you can customize the way they look besides).
Hither's an example of an note that tells the viewer to subscribe and acquire how to create a sales video.
To create an annotation, follow these steps:
- Go to your channel Video Manager.
- Side by side to the video yous wish to edit, click the down arrow to the correct of the Edit push button and select "Annotations".
- Click the "Add together annotation" push on the correct.
- Click "Apply changes" when you've finished creating your annotations.
For more data on adding annotations, see YouTube'south article hither.
five. Add Cards
Annotations are a great way to add call-to-action links to your videos for desktop viewers, but unfortunately, they don't work on mobile devices.
More than one-half of YouTube views come from mobile devices. On boilerplate, there are 1,000,000,000 mobile video views per 24-hour interval!
To make certain your mobile viewers tin can encounter your call to activity overlays, apply YouTube Cards.
Cards add a white box to the upper right-hand corner of your video with a brief description.
One time the viewer clicks on the card, they'll see even more data about your links.
To add together cards to your videos, follow these steps:
- Go to your Video Managing director.
- Find the video yous want to add together cards to and select "Edit".
- In the tab bar at the acme, select "Cards".
- Select "Add card" and choose "Link cards".
- Then select "Create".
- If you haven't done so previously, for some link types select "Enable" get-go to accept the Terms & Weather.
- Enter the URL where yous have your optin class.
- Upload an image or select one of the suggestions.
- Edit the title, phone call to activeness, and whatever other text. Then arrange the start fourth dimension for the card teaser to announced in the timeline below your video.
- Select "Create Card".
Y'all tin can learn more most Cards here.
6. Run YouTube Ads
At present that you lot've optimized your videos and your YouTube channel for email optins, you can have your listing building fifty-fifty further with YouTube ads.
YouTube ads can announced in a variety of places. Hither are some of the main ones…
- Directly below the search field
- As a pre-curlicue video when people are watching other videos
- In the sidebar
Y'all tin can target your ads based on age, gender, location, interests and more. (Learn more about YouTube advertizing targeting here.)
The best function of YouTube ads is that y'all tin can use them to remarket your lead magnet to people who have visited your website but didn't opt-in. (Larn more nigh remarketing to YouTube viewers here.)
That's it! Nosotros just showed you how to build an electronic mail listing for your YouTube aqueduct. If yous desire to get the nearly out of your YouTube channel, be sure to bank check out our guide to YouTube SEO. Be certain to also cheque out our article showing you lot how to start and optimize your YouTube aqueduct for business organisation.
Now it's your turn. Go alee and kickoff by creating a lead magnet. Then get to work optimizing your channel for lead generation, and yous'll be growing your electronic mail listing in no time!
Enjoyed this article? Yous may as well want to check out The Beginner'south Guide to Email Marketing.
Source: https://optinmonster.com/how-to-build-an-email-list-for-your-youtube-channel/
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